Tripling the register as investors rise to meet demand for rare earths
Background
Locksley Resources Limited (ASX: LKY)is an ASX-listed critical minerals explorer developing the Mojave Project in California. The project sits 1.4 kilometres from the Mountain Pass rare earths mine and combines rare earth elements with high-grade antimony, giving Locksley a timely US supply chain story in a tier one jurisdiction.
Challenge
As sector attention surged in 2025, Locksley positioned to meet a wave of market interest. The priority was not increasing effort, rather, it was scaling effort. Locksley needed their rare earths and antimony narrative to reach more investors, faster and to keep pace with rapid newsflow without creating a bigger admin burden on a small team.
Solution
MarketOpen and Relait worked together to help Locksley convert momentum into engagement.
MarketOpen’s role:
- Shaped and sharpened the rare earths and antimony narrative into clear market language
- Produced supporting content including articles, video interviews and social posts that tied each update to the bigger US critical minerals theme
- Helped keep the story consistent and timely as new milestones landed
Relait’s role:
- Launched a dedicated Investor Centre consolidating announcements, presentations, videos, insights and a Q&A portal.
- Automated posting ASX announcements straight into the Investor Centre, with summaries for smoother navigation and speedier insights
- Multi-channel distribution for ASX releases, generating customised, editable AI enhanced email broadcasts and social posts
- Integrated Locksley’s registry data allowing for campaigns to targeted shareholders, encouraging further buying activity
- Converted followers to advocating shareholders through consistent information flow and timely insights across the full spectrum of distribution channels
Impact
In the first 3 months of using Relait and Market Open, Locksley had:
- A 321% increase in total shareholders
- A 900% increase in contactable shareholders
- A 503% increase in total contacts
- Over 90 days the Investor Centre attracted 7,984 visits from 5,093 unique visitors, with strong email engagement supporting repeat traffic and ongoing discovery.
“Building a broader, more engaged register really matters for Locksley at this stage. As interest in the Mojave story has grown, it’s been critical for us to communicate clearly and consistently with a much wider shareholder base. MarketOpen and Relait have helped us do that at scale, keeping investors close to the story as the register expands.”
Nathan Lude, Head of Strategy, Locksley Resources
